Generic selectors
Exact matches only
Search in title
Search in content
Search in posts
Search in pages
Filter by Categories
15th National Conference of the IAOMFP, Chennai, 2006
Abstract
Abstracts from current literature
Acne in India: Guidelines for management - IAA Consensus Document
Addendum
Announcement
Art & Psychiatry
Article
Articles
Association Activities
Association Notes
Award Article
Book Review
Brief Report
Case Analysis
Case Letter
Case Letters
Case Notes
Case Report
Case Reports
Clinical and Laboratory Investigations
Clinical Article
Clinical Studies
Clinical Study
Commentary
Conference Oration
Conference Summary
Continuing Medical Education
Correspondence
Corrigendum
Cosmetic Dermatology
Cosmetology
Current Best Evidence
Current View
Derma Quest
Dermato Surgery
Dermatopathology
Dermatosurgery Specials
Dispensing Pearl
Do you know?
Drug Dialogues
e-IJDVL
Editor Speaks
Editorial
Editorial Remarks
Editorial Report
Editorial Report - 2007
Editorial report for 2004-2005
Errata
Erratum
Focus
Fourth All India Conference Programme
From Our Book Shelf
From the Desk of Chief Editor
General
Get Set for Net
Get set for the net
Guest Article
Guest Editorial
History
How I Manage?
IADVL Announcement
IADVL Announcements
IJDVL Awards
IJDVL AWARDS 2015
IJDVL Awards 2018
IJDVL Awards 2019
IJDVL Awards 2020
IJDVL International Awards 2018
Images in Clinical Practice
In Memorium
Inaugural Address
Index
Knowledge From World Contemporaries
Leprosy Section
Letter in Response to Previous Publication
Letter to Editor
Letter to the Editor
Letter to the Editor - Case Letter
Letter to the Editor - Letter in Response to Published Article
LETTER TO THE EDITOR - LETTERS IN RESPONSE TO PUBLISHED ARTICLES
Letter to the Editor - Observation Letter
Letter to the Editor - Study Letter
Letter to the Editor - Therapy Letter
Letter to the Editor: Articles in Response to Previously Published Articles
Letters to the Editor
Letters to the Editor - Letter in Response to Previously Published Articles
Letters to the Editor: Case Letters
Letters to the Editor: Letters in Response to Previously Published Articles
Medicolegal Window
Messages
Miscellaneous Letter
Musings
Net Case
Net case report
Net Image
Net Letter
Net Quiz
Net Study
New Preparations
News
News & Views
Obervation Letter
Obituary
Observation Letter
Observation Letters
Oration
Original Article
ORIGINAL CONTRIBUTION
Original Contributions
Pattern of Skin Diseases
Pearls
Pediatric Dermatology
Pediatric Rounds
Perspective
Presedential Address
Presidential Address
Presidents Remarks
Quiz
Recommendations
Regret
Report
Report of chief editor
Report of Hon : Treasurer IADVL
Report of Hon. General Secretary IADVL
Research Methdology
Research Methodology
Resident page
Resident's Page
Resident’s Page
Residents' Corner
Residents' Corner
Residents' Page
Retraction
Review
Review Article
Review Articles
Revision Corner
Self Assessment Programme
SEMINAR
Seminar: Chronic Arsenicosis in India
Seminar: HIV Infection
Short Communication
Short Communications
Short Report
Special Article
Specialty Interface
Studies
Study Letter
Supplement-Photoprotection
Supplement-Psoriasis
Symposium - Contact Dermatitis
Symposium - Lasers
Symposium - Pediatric Dermatoses
Symposium - Psoriasis
Symposium - Vesicobullous Disorders
SYMPOSIUM - VITILIGO
Symposium Aesthetic Surgery
Symposium Dermatopathology
Symposium-Hair Disorders
Symposium-Nails Part I
Symposium-Nails-Part II
Tables
Technology
Therapeutic Guidelines
Therapeutic Guidelines - IADVL
Therapeutics
Therapy
Therapy Letter
View Point
Viewpoint
What’s new in Dermatology
View/Download PDF
Editorial
2014:80:2;103-103
doi: 10.4103/0378-6323.129373
PMID: 24685843

Streamlining advertisements: Editorial perspective

Uday Khopkar
 Department of Dermatology, Seth Gordhandas Sunderdas Medical College and King Edward Memorial Hospital, Mumbai, Maharashtra, India

Correspondence Address:
Uday Khopkar
103, Kumar Fun and Shop, Hindmata Junction, Dr. Ambedkar Road, Dadar, Mumbai-400 014, Maharashtra
India
How to cite this article:
Khopkar U. Streamlining advertisements: Editorial perspective. Indian J Dermatol Venereol Leprol 2014;80:103
Copyright: (C)2014 Indian Journal of Dermatology, Venereology, and Leprology

An important issue that frequently gets sidelined in the editorial quest for just evaluation and publication of scientific articles is addressed in this issue of the journal. [1] Although the financial support to a scientific journal rendered by advertisements is a reality, editors have a responsibility to guide the readers. With this in mind, framing of an advertisement policy for the journal and having a committee to scrutinize advertisements should help in sorting this issue to the advantage of all the stakeholders. Editors look at advertisements as a method to sustain their main activity, i.e., printing and posting of scientific articles. Although it may be difficult to establish criteria of which advertisements to accept and which ones to reject, it may be possible to include guidance on the evidence level of the product or instrument at the bottom of an advertisement in a small box. This would not only guide the readers but also inculcate the habit of checking the evidence level for new remedies. Moreover, in the long run, it may also work as an incentive to companies to collect more evidence for their products before launching them. However, one of the fallouts of this methodology may be that such guidance may itself be used as an advertisement for the product! Hence, although there may be no single satisfactory solution, efforts to improve the quality of advertisements need to be begun in real earnest.

Advertisements for non-drug products also merit study. This is because advertisements for these largely unauthenticated products are the most contentious of all. One of the main concerns in including such advertisements in a scientific journal is that it inadvertently adds a stamp of authenticity to the product, be it a cosmetic cream, light therapy instrument, or a hair-raising solution.

Finlay, a comment about the observation that there are no advertisements in the scientific section of the journal in Indian Journal of Dermatology, Venereology, and Leprology ( IJDVL) as against Journal of the American Academy of Dermatology (JAAD), which continues to allow advertisements amidst the scientific pages. Not to allow advertisements amidst the scientific articles was a conscious decision that was taken in 2003 by the then IJDVL team and contrary to expectations, it did not have any adverse impact on the number of advertisements in the journal. This should encourage the current editorial team to improve the advertisements section in IJDVL further.

Editor′s note: Dr. Uday Khopkar was chief editor, IJDVL from 2003-2008.

References
1.
Gahalaut P, Chauhan S, Mishra N, Rastogi M, Thakur R. Drug advertisements in two dermatology journals: A critical comparison of IJDVL and JAAD. Indian J Dermatol Venereol Leprol 2014;80:115-20.
[Google Scholar]

Fulltext Views
184

PDF downloads
113
Show Sections